In 2010 second generation Eneloops began showing up promising 1,500 charging cycles vs. 1,000 cycles for the earlier versions . The packaging clearly indicates that the new batteries can be charged 1,500 times and the batteries themselves feature a crown graphic on the label. The product number ends with "A" (e.g. HR-3UTGA).
In November 2011 Sanyo started production of third generation Eneloops promising 1,800 charging cycles. The standard third generation cells have metallic lettering and the product number ends with "B" (e.g. HR-3UTGB).  On April 26, 2013 Panasonic started selling 4th Generation Eneloops, which now feature prominent Panasonic branding in Japan, in regular, light, and pro versions. Overseas they kept the eneloop label with a smaller Panasonic font below the logo. 
In 2015 Panasonic updated the specifications of their standard eneloop batteries to a claimed 70% charge left after 10 years. They did not change the product code.
Duracell The term "duraloop" (a CPF nickname, not an official name) refers to Duracell precharged cells (currently labeled "StayCharged") that are made in Japan and are white around the positive button just like Eneloops, and in fact are thought to be Eneloops re-badged as Duracells. Other Duracell precharged cells have a black top and are made in China, and are not called "duraloop." Duracell also makes non-LSD NiMH batteries (not marked precharged, usually 2450 or 2650 mAh) which may have a green top.
President's Choice A Canadian store brand for Real Canadian Superstore. Some packages of batteries are made in Japan and have identical specifications to Eneloops. A charger combo featured a charger that was identical to Sanyo chargers and while the Sanyo name was not on the front of the charger, Sanyo does appear on the back. As of 2012, these batteries seem to have been discontinued.
Special Edition Eneloops
Eneloop Tones: In 2010 Sanyo introduced limited edition Eneloop Tones which are standard 1,500 cycle Eneloops that come in an 8-pack of different colors. Green and blue Tones showed up in some charger combos in the US. In 2010 sparkling Tones were advertised to be released in November for Eneloop's 5-year anniversary. In October 2011, eneloop tones chocolat were announced in 8 earthtone or chocolate colors. September 2012 saw the release of two new Tones 8-packs, Uomo and Rouge, with Uomo having gray and purple colors, and Rouge being shades of pink. In November 2013, a tropical assortment of Eneloop tones was released in Europe, with Sanyo branding. Also in November 2013, a retro glamorous edition of Tones was released in Japan featuring gold and silver sparkles ("pixie gold" and "pixie silver"), an animal print ("leppard"), and pink ("pink") with Panasonic branding. In October 2014, forest tones in green camouflage, silver camouflage, desert khaki, and emergency orange were released, featuring 4th generation eneloops. In 2015 eneloop introduced the organic colors with 4 unique colors in Europe, while announcing a renewed organic tones in Japan which use the same colors as their first original tones. In 2016 Panasonic EU introduced new eneloop ocean colors and in 2017 the expedition tones which are specially designed for the eneloop expedition 2100.
Disney: Two Disney special edition third generation Eneloop packages were introduced in January 2012. In October 2012, a third version of the Disney special edition was introduced featuring vintage versions of Disney characters.
The Eneloop brand has diversified into light blue Eneloop Lite cells with less capacity (950 mAh for AA cells and 550 mAh for AAA) and supposedly less cost, designed for use in low-drain devices like remotes. Sanyo claims these lighter weight versions of Eneloops can be recharged 2,000 times. Introduced in June 2010.
In late 2010, Sanyo introduced black Sanyo XX cells using Eneloop technology (higher capacity than Eneloops at 2500 mAh for AA, but not as low self-discharge: more like 75% after a year and said to be good for 500 cycles). These were marketed primarily in Europe. They also appeared in metallic orange wrappers, labelled Harmolattice, marketed in Southeast Asia,  but Harmolattice batteries are not precharged. In 2011, Eneloop XX batteries were renamed Eneloop Pro in Japan but keep the black wrapper. In October 2012, the Eneloop Pro was expanded to AAA size with a capacity of 900mAh, available outside of Japan as Sanyo XX or Eneloop XX. In April 2013, Eneloops will be labelled Panasonic.
The Eneloop Plus was introduced at the same time as the Eneloop Pro. The Plus has a thermistor that monitors temperature of the battery and will cut off power in case of a dead short or if batteries are inserted incorrectly.
Many of these Eneloop offshoots are available only in Japan.
- SANYO announces the release of the upgraded AA- and AAA-size eneloop, Sanyo press release, May 6, 2010
- Third Generation Eneloop product announcement October 6, 2011.
- Japanese 4th gen. and European 4th gen. Available in Japan since 2013, and overseas since 2014
- Eneloop Tones Press Release April 22, 2010
- Eneloop Glitter product announcement October 25, 2010
- Eneloop Tones Chocolat product announcement October 25, 2011
- Eneloop Lite product announcement March 8, 2010
- Exposure Works, 4 January 2011.
- Eneloop Pro and Plus product announcement June 9, 2011